About Us

PrizePlay, operated by Lottery Rewards Inc., is a consumer facing web and mobile experience which offers the fun of casual casino style games, enhanced with the thrill of real money, instant wins.

PrizePlay users can enjoy lottery style games -and wins- from the comfort of their home and the convenience of their mobile device. New games and prizes are released frequently to provide a variety of ways for our fans to enjoy our offering.

All of our cash win offerings are powered by a unique, patent-pending sweepstakes engine. These are subject to rigorous internal and third party legal review by our operating platform partners, including Worldpay, Facebook and PayPal. This ensures security, consumer trust and 100% compliance with the gaming, sweepstakes and consumer protection regulations of each of the 16 states in which we currently operate.

Lottery Rewards was founded by former senior executives with the New York and Illinois Lotteries as well as senior operators of Activision’s mobile gaming platform. Lottery Rewards has been designated a Start Up NY Company, as certified by the New York State Department of Economic Development.

Rob Lentz CEO

25+ years of building software and services businesses, seasoned technology entrepreneur and former senior executive of Acxiom.

Jeff Perlee Founder

20+ year lottery industry veteran, former CEO of New York State Lottery, nation's largest and most successful lottery ($9 billion annual sales)

Guha Bala Chairman

President, Velan Ventures, prolific game developer, former Activision Blizzard studio executive.

Scot Schechner Interactive Program Director

Senior exec with leading online sweepstakes operators and digital innovators, including On2 technologies (acquired by Google)

Kerry Coffey Chief Financial Officer

CFO, Velan Ventures. 25+ years of financial and management experience including areas such as accounting, sales, marketing, strategic planning and acquisitions. Former senior executive for Center for Internet Security.

Angelina Castro Customer Support

Experienced in-house social media/outreach coordinator at start-up businesses in both the Capital Region and NYC.